✦Fractional COO · practical AI and automation

Your crews are in the field. The paperwork should keep up.

A part-time COO who connects the crew, the office and the numbers.

For field and project teams, tradies, health and beauty clinics, real estate, hospitality and local shops. I help bigger teams connect crew schedules, field data, reports and invoices, and smaller businesses fix the repeat admin that gets in the way. Practical systems, websites and social posting. Based in Brisbane, working with businesses anywhere online. On-site visits available in South East Queensland.

Book a free 30-minute call →Or ask me to call you

See services and prices

20+years in operations
and commercial leadership
MBAMAICD and
engineering degree
Thiago Serpeloni
EXAMPLE
Invoice paid
+$2,400
No chasing needed
EXAMPLE
Admin this week
14.5h → 2.75h
EXAMPLE · FIELD TEAMS

Field data to client report

  1. Field form
  2. One place
  3. Draft report

The crew records readings, photos and hours on their phones. The data lands in one place the same day. A draft report for the client or funder is ready for a person to check and send.

See the field teams example
The problem

Where your week goes

Owners and managers lose hours every week to admin, chasing and reports. Here's an example week, before and after the system takes that work.

Today14.5hours of admin a week
With the system2.75hours of admin a week
After-hours adminAdmin in work hoursExample figures for a small business, not a client
What I build

Systems for every part of your business

I find where your business leaks time and money, then set each step up so it moves on without you pushing it. Start with the one that saves you the most time. For bigger teams and field crews, the same systems sit inside fractional COO work.

01 · WIN CUSTOMERS

Win more work

  • Website assistant that answers questions and books calls
  • Missed-call text-back within a minute
  • Quote follow-ups when customers go quiet
02 · RUN THE DAY

Run the day

  • Bookings and reminders that cut no-shows
  • Job sheets and checklists on your team's phones
  • Stock and supplier alerts before you run out
03 · GET PAID

Get paid, know your numbers

  • Invoices and payment chasing on autopilot
  • Receipt capture: snap it, it's filed
  • Weekly owner report: jobs, money in, money owed
04 · LESS ADMIN

Take admin off your plate

  • Email sorting with replies drafted for you to approve
  • Call and meeting notes turned into tasks
  • Websites that take enquiries and bookings

Built around the tools you already use

I connect your email, calendar, accounting, CRM and booking into one reliable workflow. I recommend the simplest option for your business. We confirm what's possible on the discovery day, before you commit to anything.

Example

Enquiry to money in the bank, while you work.

Every job moves through the same four stations on its own. You only step in when something needs a human.

EXAMPLE, NOT A CLIENTExample week · 2 to 5 people
12
Enquiries answered
10
Jobs booked
9
Invoiced same day
$14,860
Paid, no chasing
EXAMPLE · PROJECT-BASED BUSINESS

Quote to progress claim

  1. Quote
  2. Variation
  3. Progress claim

The quote goes out from your templates. Extra work is logged as a variation and approved by the client in writing. Each stage ends with a progress claim drafted for you to check and send.

See the trades example
Experience

20+ years across water, environment and infrastructure. Now I help run yours.

I'm Thiago. I've spent 20+ years in operations and commercial leadership, as a general manager, executive and CEO, across environmental services, water and infrastructure. My work is the systems a business runs on: the pipeline from enquiry to quote, project reporting and invoicing. Same approach, sized to your business.

MBA from QUT · Member of the Australian Institute of Company Directors · Bachelor of Chemical Engineering

More about my experience · LinkedIn

I run my own business on the same setup.

An AI team drafts, checks and reports. Nothing goes to a customer without my yes.

EVERY MORNINGDay planEmail, calendar and tasks pulled into one page before I start.
EVERY DAYLead finderFinds businesses that need help and drafts a message for me to check. Never sends on its own.
BEFORE ANYTHING GOES OUTQuality checkEvery draft is checked against my rules before it reaches me.
EVERY RUN LOGGEDOutcome logEvery automated action records what it did.
Industries

Who I work with

Field and project teams, growing service businesses and local operators. Start with the work that needs fixing; the scope fits your business.

Field and project teamsEnvironmental services, land management and NRM, civil, water, infrastructure and cleaning teams. Crew schedules, site records, job completion, reports and invoices. TradiesMissed calls, quotes, bookings, invoices and payment chasing. Health, allied health and beautyAppointment reminders, wait lists, intake forms and payment follow-up, with sensitive information kept within agreed safeguards. Real estateEnquiry replies, open home follow-up, vendor reports and maintenance. Hospitality and local shopsCafés, rental businesses and local shops. Enquiries, bookings, handovers, customer updates and social posting.

Fractional COO, with AI built in

With a bigger team, the software is only half the job. I work in your business about one day a week as a part-time chief operating officer: the operating rhythm, the numbers, the processes and the systems, with practical AI and automation where it saves real time. Your team doesn't need to become AI experts. See how fractional COO works.

Social media posting

Show the work. Keep your pages moving.

Turn your job photos, useful advice and business updates into a posting plan, captions and posts for the channels we agree. Built for owners who have work worth sharing and little time to put it together.

Ask about social media posting →
  • A plan built around your business, audience and approved material.
  • Draft posts for you to check before anything is published.
  • Scheduling and posting only to the accounts and channels you authorise.

Scope, frequency and price agreed in writing. Paid ads, inbox replies and community management are separate unless included in your proposal. No promise of followers, enquiries or sales. Social posting terms.

How we work, and what it costs

Start with a call. Choose the work you need.

A part-time COO for the whole operation, or a smaller build to fix one problem first.

Australian dollars. All prices are plus GST.
ServicePriceWhat you get
Fractional COOFrom A$6,500/month + GST
From A$2,000/day + GST		A part-time operations lead, with practical AI and automation. Time and scope agreed in writing; minimum 3 months. At the starting monthly rate, that is A$19,500 + GST over 3 months. Day and monthly engagements are quoted separately.
Free callFree30 minutes. Your biggest time drain and where I'd start. No obligation.
Discovery dayA$1,950 + GSTOne day on site in SEQ or by video, then a written plan in priority order. Full refund if I can't find a fix worth making. Credited to your build if you go ahead within 60 days. Discovery terms.
BuildsFixed price + GSTQuoted after discoveryThe fixes you choose, tested with your team and handed over. Written success criteria and a build-fee refund guarantee. Guarantee conditions.
Care planQuoted to scopeChoose the coverage your business needsOptional tiers based on the systems supported, monitoring, included changes and agreed response times. Your proposal sets the monthly fee and coverage. Care plan terms.

Third-party software and usage fees are separate and agreed in your proposal. A simple website may only need occasional paid changes; an ongoing care plan is optional. Website terms. Social posting is quoted separately. All work starts with an agreed written scope.

How it works

Four steps. No surprises.

STEP 01

Free call

30 minutes by phone or video: your biggest time drain, and the fix I'd start with.

Free
STEP 02

Discovery day

A day inside your business, on site or by video call, then a written report with every fix, in order.

A$1,950 + GST
STEP 03

The build

I set up the fixes you choose, test them with your team and hand them over.

Fixed price + GST, quoted after discovery
STEP 04

Care plan

I keep it running: monitoring, fixes and small changes as you grow.

Optional, quoted to scope
BUILD
FEE
BACK

It works, or you don't pay for the build.

Before I build, we agree in writing two or three measurable results the system must achieve. It then runs in a 30-day trial alongside your current process, and your team is trained. If it doesn't meet what we agreed and I can't fix it within 30 days, you don't pay for the build and any build payments are refunded. The guarantee covers the build fee, not the discovery day or software fees. See how the guarantee works.

✦Contact

Get your nights back.

Free 30-minute call: your biggest time drain, and the fix I'd start with.

The one fix I'd start with, even if you don't hire me
A straight answer if I can't help
Book a free 30-minute call →Pick a time that suits you. Video call, shown in your time zone.

Or ask me to call you: fill in the form and I'll call within one working day.

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